About the role:

As a Senior SFMC Consultant/BA in the Product team, you will be heavily involved in the global implementation and delivery of Marketing Cloud. While mostly focused on delivery, you may be involved across the entire product lifecycle which includes Road-mapping and working with implementation partners. An integral part of your role will be working with internal stakeholders to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise stakeholders in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.

Responsibilities

This is a varied delivery role, with the following responsibilities assigned, (depending on your skills, experience as well as company needs):

●    Salesforce Marketing Cloud Road-mapping, implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,

●    Lead requirements gathering, support solution design, and write user stories.

●    Communicate project concepts and outcomes to client project stakeholders,

●    Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further

●    Actively participate in an agile manner to align activities with other team members.

●    Serve as the subject matter expert and as the main point of contact for the solutions team

●    Experience in reporting and analysing email activity using Email Studio reports, Journey Builder, Analytics Builder and Einstein Engagement.

●    Good Knowledge of design and integrations between Marketing Cloud and 3rd party applications or data sources,

●    Conduct Demos and actively promote user adoption of Marketing Cloud,

●    Have a track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

Required Qualifications and Background

At least 4 years of experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.

Knowledge, Skills, and Abilities

Required:

●    Extensive experience using a wide range of Marketing Cloud Modules most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.

●    Ability to work with stakeholders to design customer journeys, and associated data models.

●    Conceptual understanding, to be able to establish data models, work with API’s and configurations

●    Experience with Salesforce CRM (Sales & Service Cloud, Communities)

●    Working with an Agile Scrum Team

●    Have a ‘can-do’ attitude and be a good team player.

●    Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives,

●    Bachelor’s, postgraduate degree or professional qualification.

Desirable/bonus:

●    Pharmaceutical/Healthcare (especially Iqvia Platform) experience

●    Desirable experience: Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio

●    Experience with Google Analytics (360), PPC Advertising

●    Knowledge of 1 or more of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (and query Studio experience) or Guide Template Language).

Certified Marketing Cloud Consultant